Insights: Mountain Culture

Blackcrows Skiier

Talking Shop with Yorgo Tloupas, the Creative Behind Black Crows Skis & More

For the past 20 years, Yorgo Tloupas has been the head of Yorgo & Co, a multi-disciplinary design studio in Paris, France. Yorgo’s experience spans being the creative visionary for the black crows skis brand, art direction for premium fashion brands such as Cartier and Cognac, and being at the helm of Vanity Fair France. We caught up with Yorgo to pick his brain on design trends, logos & identity development, and the marketing and branding scene of France.

Insight : Talking Shop with Yorgo Tloupas, the Creative Behind Black Crows Skis & More

POW Canada Launch
Outdoor Business

Protect Our Winters launches in Canada

POW Canada is a rapidly growing community of outdoor enthusiasts, professional athletes, social innovators, and industry brands dedicated to connecting this collective passion for the outdoors with positive climate action across Canada. Though it is a new organization, it draws on the experience and strength of its parent organization POW USA, but with a distinctly Canadian approach. We asked founding members Mike Douglas and Marie-France Roy for their insights.

Insight : Protect Our Winters launches in Canada

Mountain Culture

The rise of nordic

Finally, we live in a world where technology allows us to share all the cool things we do with everyone we’ve ever met. It exposes people to a bunch of new things, and exposes things to a bunch of new people. It’s also made it easier to show off, driving millennials to take more frequent vacations, and to explore more obscure locations and experiences. The good news is, this desire to explore the world is starting to follow us home, leading to the possibilities of our backyards. And it’s changing the way we ski.

Insight : The rise of nordic