With eight seasons in the books, Salomon Freeski TV was one of the ski industry’s oldest and most successful content marketing campaigns. But for Season 9, Salomon had bigger plans: to break their traditional sub-10-minute format and go deeper with a series of “super episodes.”
In the past, Freeski TV episodes only lived on YouTube and social channels, where fans engaged with content but missed out on a deeper interaction with the Salomon brand.
We worked with Salomon to create a Freeski TV microsite to share the new, more ambitious episodes and accompanying digital features for each episode. Rich content and visuals supported by the expanded features, behind-the-scenes footage and outtakes created a comprehensive viewer experience.