Salomon

Gather 'round

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With eight seasons in the books, Salomon Freeski TV was one of the ski industry’s oldest and most successful content marketing campaigns. But for Season 9, Salomon had bigger plans: to break their traditional sub-10-minute format and go deeper with a series of “super episodes.”

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In the past, Freeski TV episodes only lived on YouTube and social channels, where fans engaged with content but missed out on a deeper interaction with the Salomon brand.

 

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We worked with Salomon to create a Freeski TV microsite to share the new, more ambitious episodes and accompanying digital features for each episode. Rich content and visuals supported by the expanded features, behind-the-scenes footage and outtakes created a comprehensive viewer experience.

 

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