Insights: Trends

Destination marketers: find your essence, define your purpose
Outdoor Business

Destination marketers: find your essence, define your purpose

A Purpose-driven brand is one where the organization has consciously placed its ‘Why’ front and center– in how it communicates, but more importantly, in how it actually behaves in its business conduct. It drives what it will and will not do. It defines what services it provides, what products it sells, what people it hires, promotes and rewards – in other words, how it does business.

Insight : Destination marketers: find your essence, define your purpose

Responsible Content Creation in the Outdoors
Content Marketing

Responsible content creation in the outdoors

Content is king. The reality is, no matter what the channel, content production and distribution is hot on the minds of brands everywhere. Good Content creators are in short supply, and everyone is doing whatever they can to gain the upper hand in the content race and make their brand stand out. But, in this race to the ultimate content, have some brands lost sight of ethical content production?

Insight : Responsible content creation in the outdoors

What’s Your Story? Header
Content Marketing

What’s your story? Storytelling as an influence tool

We don’t do “advertising”. Rather, we help brands tell their best stories, in ways that create measurable impact. Throughout the years that we’ve been doing this, we’ve unearthed a number of tools and methodologies that we think work quite well. So with that in mind, we popped the hood open and let you in to take a peek at how to use storytelling as an influence tool.

Insight : What’s your story? Storytelling as an influence tool

New York City
Marketing Insights

A week at Fast Co. Innovation Festival

Last month Origin headed to New York City for Fast Company’s annual Innovation Festival. The festival brings together thousands of forward-thinking creators, makers, inventors, entrepreneurs, and emerging leaders from across the country and around the globe who are embracing change, blazing new trails, and moving our world forward. Dubbed as a “live-storytelling event”, we couldn’t have been more excited.

Insight : A week at Fast Co. Innovation Festival

social
Social Media

Which brands are winning at social in 2018?

The social media landscape is an ever-changing beast to tame. Nowadays, it often feels like there’s a new feature being released on Facebook or Instagram every week. Understandably, it’s a lot to keep up with. But with most consumers following and engaging with their favourite brands primarily through social media, it’s become a fundamental pillar of a successful digital marketing strategy in 2018. With that in mind, we took a deep dive into which brands are winning social media in 2018 and why.

Insight : Which brands are winning at social in 2018?

POW Canada Launch
Outdoor Business

Protect Our Winters launches in Canada

POW Canada is a rapidly growing community of outdoor enthusiasts, professional athletes, social innovators, and industry brands dedicated to connecting this collective passion for the outdoors with positive climate action across Canada. Though it is a new organization, it draws on the experience and strength of its parent organization POW USA, but with a distinctly Canadian approach. We asked founding members Mike Douglas and Marie-France Roy for their insights.

Insight : Protect Our Winters launches in Canada

Is your business doing social good
Outdoor Business

Is your business doing social good?

With more than 25 years of experience running a Certified B Corporation (earned by meeting rigorous standards of social and environmental performance, accountability, and transparency) that has always had social responsibility at its core, Russ Stoddard offers insights and guidance on how to create a socially conscious business, as well as encouraging words for social entrepreneurs of every generation.

Insight : Is your business doing social good?

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Mountain Culture

The rise of nordic

Finally, we live in a world where technology allows us to share all the cool things we do with everyone we’ve ever met. It exposes people to a bunch of new things, and exposes things to a bunch of new people. It’s also made it easier to show off, driving millennials to take more frequent vacations, and to explore more obscure locations and experiences. The good news is, this desire to explore the world is starting to follow us home, leading to the possibilities of our backyards. And it’s changing the way we ski.

Insight : The rise of nordic

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Content Marketing

Who's winning social media 2017

We started looking at the overall social followings of some key outdoor brands in 2014, We checked in in 2015, and have now looked at where we stand at the beginning of 2017. Although followers don’t tell the full picture of who is truly winning the social media race, this metric does give us a good idea of brand awareness and social relevance. The following chart outlines the current follower stats across the core social networks for several leading outdoor brands.

Insight : Who's winning social media 2017