We are an outdoor-focused, digitally driven creative and marketing agency. We understand that the work we do is no longer about advertising. It is about making connections, being true, becoming useful and ultimately motivating our clients' customers to live a more inspired life outside.
A unique guest experience for a unique product
MEC and Origin partner on branded content and visible minorities
Insights on the Outdoors
Communicating sustainability: an interview with Ann Duffy
To gain insight on best practices for communicating sustainability, we sat down with Ann Duffy, owner of The Ann Duffy Group. Ann has spearheaded the creation and execution of sustainability initiatives for events and organizations including the Vancouver 2010 Olympics, FIFA, and MEC (to name a few).
What’s your story? Storytelling as an influence tool
We don’t do “advertising”. Rather, we help brands tell their best stories, in ways that create measurable impact. Throughout the years that we’ve been doing this, we’ve unearthed a number of tools and methodologies that we think work quite well. So with that in mind, we popped the hood open and let you in to take a peek at how to use storytelling as an influence tool.
