Girl walking through an alpine field


Social Media

Connecting brands to the people

We believe in human connection, both online and offline, and we know these people because we are them. Our team is composed of avid outdoor enthusiasts who create innovative and compelling social marketing solutions for brand building, product launches, viral TikToks, and key marketing moments, helping grow enduring relationships with outdoor-focused audiences.

Social Media Strategy that Works for the Outdoor Industry

At Origin, strategic thinking informs everything we do, from uncovering business opportunities, understanding social audiences and channel best practices to determining effective approaches and accurately measuring success. And, of course, to creating compelling content that keeps your audience engaged.

Girl rowing in a canoe with a dog

Content Creation

We specialize in developing fresh and impactful creative ideas to elevate your brand identity. And we execute quality content in written and visual form across leading social platforms to maximize content budgets.

Sabrina setting up a photo shoot

Community Management

Our social media team manages influencer marketing and content distribution across various platforms, while building and engaging with your online social communities. We monitor and evaluate performance metrics against KPI’s and deliver full reports to analyze insights and account analytics.

The Smartwool Canada Instagram page on a phone

Paid Engagement Management (Paid Social Media Marketing)

Sponsored marketing campaigns start with strategy development, implementation of best practices and allocation of ad-spend budget. We manage performance, monitor results and report on insights and analytics to expand your brand awareness, increase CTR, and drive more traffic to your social channels and website.

Close up of a video camera from behind

Social Media Services

  • Concept Development
  • Account & Content Strategy
  • Content Creation
  • Community Growth
  • Account Optimization
  • Account Management
  • Advertising Management
  • Giveaway / Content Execution
  • Editorial Calendar
  • Monthly Reporting
  • Influencer Marketing
  • Ad Spend Strategy


  • Instagram
  • Facebook
  • TikTok
  • Pinterest
  • Twitter
  • Snapchat
  • LinkedIn
  • And whatever’s next