Nous sommes une agence créative de marketing qui spécialise dans les sports de plein air, poussée par les médias numériques. Nous savons que notre produit est devenu plus que de la publicité. Notre mission est de créer des connections, rester fidèle, devenir utile et motiver les gens à poursuivre une vie plus inspirée à l'extérieur.
A unique guest experience for a unique product
MEC and Origin partner on branded content and visible minorities
« Insights on the Outdoors »
Communicating sustainability: an interview with Ann Duffy
To gain insight on best practices for communicating sustainability, we sat down with Ann Duffy, owner of The Ann Duffy Group. Ann has spearheaded the creation and execution of sustainability initiatives for events and organizations including the Vancouver 2010 Olympics, FIFA, and MEC (to name a few).
Content Marketing
What’s your story? Storytelling as an influence tool
We don’t do “advertising”. Rather, we help brands tell their best stories, in ways that create measurable impact. Throughout the years that we’ve been doing this, we’ve unearthed a number of tools and methodologies that we think work quite well. So with that in mind, we popped the hood open and let you in to take a peek at how to use storytelling as an influence tool.
