NEIRA annual meeting 2018: Place branding
We are seeing many of our tourism and hospitality clients facing a new range of challenges associated with growth and evolving industry trends. In this new landscape, place marketers need to go above and beyond their traditional capacity, and take an active role in defining and delivering a positive destination experience to safeguard their brand's best interests in the long term.
This presentation examines the notion of place branding and using its principles to market and manage your destination or property. From determining a place's brand to executing on it, we highlight the fundamentals of creating a promise for your audience through marketing and managing their destination experience once they arrive.