VTS 2018: Presentation Download
More than ever, control over brands has shifted from marketers to consumers. At the same time, tourism destinations are facing a new range of challenges associated with growth and evolving industry trends. In this presentation, MJ Legault explores how in this new landscape, place marketers need to go above and beyond their traditional capacity, and take an active role in defining and delivering a positive destination experience to ensure the best interests of the brand in the long term.
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The Vermont Tourism Summit draws one of the largest gatherings of tourism professionals in the state including owners, managers and employees of the many businesses connected to this important segment of the economy. This event is held annually in the beginning of April, and rotates around the state.
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