How do you build loyalty with existing fans and entice new ones to further engage with your brand? If you’re Jay Peak Resort—a four season resort in Northern Vermont—you design a killer magazine.
Since 2010, we’ve churned out an annual magazine to tell Jay Peak’s brand story through classic content marketing, sharing the weird and wonderful stories that make Jay Peak, well, weird and wonderful. Roughly 80 pages (and 125,000 copies) worth of custom content is crafted to entertain guests and staff and put them in the heart of the stories.
MonstersIt’s scary how far Jay Peak’s imagination will go, but the resort is far more cuddly than they are creepy.
SuperheroesNothing at Jay Peak is done alone. It takes a community of everyday heroes to keep it wild and weird.
7 Deadly SinsAn ode to the guilty pleasures in and around Jay Peak. Sinning never felt, tasted or skied so good.
SurrealismWhen illogical ideas mash with reality, the result is something as surreal and avant-garde as Jay Peak.
Producing this project requires a robust editorial outline that hits on a slew of key brand messages, ensuring that each article is thoughtfully executed. But the most unique aspect of the magazine’s success is undoubtedly its theme. Working closely with Jay Peak, we develop a specific theme to guide the tone, voice and visual style of every spread, resulting in a seamless and fun read—not to mention a kickass sales tool distributed at ski shows, around the resort and mailed to previous guests.