We are a tight-knit group of clever and creative outdoor sport marketing professionals working in our offices in Whistler, BC and Montreal, QC.
Being part of the team
Our leadership is bolstered by a dedicated internal team of designers, writers, technologists, strategists, project managers, and client service specialists. But we also count as team members an awe-inspiring group of friends and collaborators that include some of the mountain sport industry’s best filmmakers, photographers, writers and storytellers.
With strategic insights into consumer engagement, Danielle’s creative leadership and bold innovation brings clients’ dreams to life. Her big picture capabilities for brand development has made her a sought-after speaker with a client list that reads like the who’s who of outdoor sports.
One of the mountain sport industry’s top marketing strategists, MJ steers brands through a robust customer journey process with irrefutable insights, analytics and metrics. Her affinity for unearthing business problems and solutions translates into tangible brand and sales growth across all channels.
Andrea (Winger is what we call her around here) is a visual storyteller and creative thinker. Tell her your problem and she’ll have an answer for you, most likely in storyboard format with her infamous stick figure drawings. Her directing approach has allowed her to work with numerous brands including lululemon, Microsoft and Audi. She and her sidekick Snowball can often be found deep in the backcountry, searching out the freshest air possible.
Whether tucked in a small camp on the southern coast of Maine or in the beautiful Rockies of Colorado, Laura's love for all things outdoors is infectious. She lived in a yurt for four years and currently resides in the Roaring Fork Valley in Colorado, where she is an avid skier and mountain biker. With over eight years of experience in marketing, PR, and communications, she has a strong knowledge in digital marketing, content distribution and loves helping clients grow their business. For the last seven years, Laura has worked in the outdoor industry in roles like 'Associate Media Director', where she's been responsible for full funnel media planning strategies.
From mountains to marketing trends, Andy is drawn towards pushing the edge and exploring new terrain. He lays a rock-solid framework for strategic solutions that build up the brand for the likes of Salomon, Whistler Blackcomb, Sun Peaks Resort, and Sierra-at-Tahoe. Post-work, the former Montanan’s taste for off-the-grid adventures has led him to the rooty trails of the PNW, steep pillow lines in the Rocky Mountains, and warm-water waves in exotic, undisclosed locations.
With two simple ingredients—innovation and design disruption—he can bring multiple ideas to life, giving fresh perspectives to a job of any size. All while doing so with a meticulous eye for pixels, punctuation, and team leadership. Big jobs for clients such as Salomon, Whistler Blackcomb, Jay Peak Resort, and Sun Peaks Resort have primed his appetite for equally big adventures like motorcycle racing, sky diving, skiing, or eating a bowl of Cocoa Krispies with his young daughter.
God put Joanie on the planet to refute the old adage, “If you need something done right, do it yourself.” Anyone who’s ever worked with her knows if you want it done right, you give it to Joanie. As you might expect, she loves Excel spreadsheets only slightly more than her snowboard, mountain bike, and cooking with wine.
Cato is a rare combination of creative and technical. She eats, sleeps, and breathes style sheets, Pantone numbers, paper weights, and ad specs...unless she’s hiking, Nordic skiing, rock climbing, yoga-ing, or bike commuting to work.
As Origin’s Technical Director, Rory is our liaison between tricky marketing strategies and simple UX design. From websites to apps, from impossible to possible, he’s a relentless champion for the end-user. In his spare time, you can spot Rory with an SLR in one hand and an iPhone in the other, documenting his biking, skiing, running, and camping adventures for his 100k Instagram followers.
A veteran of typography and photography, Gary commands design software to bend to his visual craftsmanship. His style has resulted in stunning print, digital, and interactive projects for all of Origin’s major clients. A competitive Ironman athlete, Gary is usually running, biking, swimming, or splitboarding any day of the week. Sometimes all in the same day.
For someone that has America’s Dairyland on her license plate, Kayli’s rarely seen consuming that much milk. But what she lacks in dairy consumption she more than makes up for in design chops. As a recent graduate from the University of Minnesota Duluth in marketing & graphic design, Kayli joins us as she balances her alter ego as a professional snowboarder with her passion for typefaces.
Jayde joins us after an 8-year stint at Red Bull in his home country of Australia where he cut his teeth in the world of consumer behaviour, brand campaign development, and project management. Having now settled in Montreal, Jayde is equally excited to join Origin as he is about the world-class fishing and amazing mountains surrounding his (slightly colder) new home of Canada.
Felix wears a lot of hats, both literally and figuratively. Splitting his time at Origin as both a wordsmith and community manager, Felix has quickly run around the outdoor industry block and has landed full circle back on his hometown of Whistler after completing a BBA - Marketing at Capilano University. When not blending his passions of writing and marketing together, Felix can be found either ski touring, rock climbing, hiking, or mountain biking somewhere deep in the Coast Mountains.
Fresh from a couple of years spent in Chamonix crafting a passion for jagged technical peaks and fine cheese and meats, Deanna is back in her native province of British Columbia and has made Origin her new home. With a Bachelor of Commerce from UVIC and a passion for the mountains to boot, Deanna brings a diverse skill set that has her in charge of promoting the Origin brand to the world as well as making sure that the Origin train stays on track.
Hailing from agencies in the U.K., David is a shining example of what happens when you do what you love and the rest falls into place. Moving to the mountains with his digital marketing flair in tow has justified his bias for “board meetings” with clients like Sun Peaks Resort or bonding over après with Sierra-at-Tahoe Resort and Salomon. With a mail-order coffee business on the side, David shakes off his caffeine jitters with marathon laps in the bike park, pow laps on his board, or road trips with his van, Shelly.
Graeme brings stories to life through the medium of film and sound, futureproofing moments in time, preferably in 8k. As a two-time award winning cinematographer, including 2014 Amateur Film of the Year at IF3, Graeme has a knack for spinning conceptual ideas into vivid reality. The skier and mountain biker holds a Bronze Sail I credential and regularly dons his favourite sailboat-print short-sleeved, button-up shirt—one of many in his wardrobe—when he’s navigating the complex waters of Cinema 4D’s animation studio.
Fluid in code and web development, Lindsay’s skills are best summed up as “things we only pretend to understand when he describes them.” We know he’s good because our ideas actually come to life on the web. This South African-turned-Aussie’s expertise runs far and wide, much like his hunger for global adventures like partaking in a tomato fight in Valencia, running from bulls in Pamplona, sailing in Croatia, and snowboarding in Bulgaria. We actually feel bad keeping him at his desk.
You know you have a calling for account management when you get stoked on a Gantt chart and find pleasure in checking off To Do items on Basecamp. Becky’s sincere enthusiasm for such systems has resulted in well-managed projects for Sun Valley Resort, Visit Sun Valley, Tourism Whistler, TELUS, Lululemon, and Destination British Columbia. The proud owner of a growing one-piece ski suit collection and a perpetual DIY crafter, Becky is always on the hunt for unique ideas to inspire her next project.
At Origin, when you know how to get shit done, you become a producer. In Lainey’s case, she brings projects over the finish line flawlessly, and manages to do it with both clients and teammates loving her. Lainey’s held client service and project management roles for agencies in Canada, Ireland, and Australia, mastering the international language of “on time” and “on budget.” Like everyone else at Origin, Lainey spends her spare time playing outside. Unlike everyone else at Origin, she also jumps out of airplanes.
By all accounts (in fact, for all accounts), Lucy is a project wizard: managing deadlines, budgets and to-do lists—and making sure they all work efficiently together. She comes to Origin after five years of international marketing experience, most notably having managed an award-winning rebrand for 250 hotels across 46 countries in the Hilton Hotels & Resorts EMEA portfolio. With dreams of competing in the Great British Bake-Off one day, the Brit is just as cozy in the woods, in a tent, or in a powder field.
Whether you need a suite of provocative, bilingual campaign headlines or a 160-page thesis on trail sustainability, Quinn has a wizardly way of transforming words into action. Corner him into a conversation and you’ll send him down a rabbit hole of countless ideas and untapped connections, quickly immortalized in a Word doc for further contemplation. It’s no wonder why Quinn’s original perspective has resulted in strong campaigns for RockShox or striking content for VitalMTB.
With a knack for perfectly timed sharable photos and clickable links, John’s social content has graced the screens of approximately 93.4 million fans’ digital devices. Just look at some of his projects for MEC, CMH Heli-Skiing, Smartwool, or his personal photo portfolio. Offline, if he’s not actively skiing, biking, or drinking beer, he’s probably taking photos of it.
We can hear Lenka clapping in the background any time the words “wild” and “imagination” are smashed together. A firecracker of a graphic designer, she’s as comfortable flicking Adobe Illustrator’s pen tool across the screen as she is swimming among eels 100 metres below the water’s surface. When it’s time to Cmd+Q, Lenka refills her creative cache with bikes, lakes, snow, and cities.