Origin introduces Inntopia customization
If you are a resort or DMO marketer, you’ve likely heard of Inntopia - a layer of travel technology that powerfully connects your existing systems. For commerce, they provide dynamic packaging, automated fulfillment, and optimized booking on every channel. We were seeing an opportunity to create a customized and fully integrated and branded interface using the Inntopia API. Our clients had been asking for it for years and we’re finally making it happen.
We built this new customized booking funnel for resorts and DMO’s who are current Inntopia clients, for brands who value a seamless branded-experience all the way through the consumer journey and for brands who have multiple packages or activity options to sell via Inntopia. Our main motivations were that we know users are looking for convenience and that a unified booking experience has risen to the top guests’ lists of expectations. We feel that the ability to add products while booking, like activities and rentals, adds value for customers by saving them time and money.
27% of US online shoppers abandoned their carts solely due to a “too long/complicated checkout process” - Baymard Institute
A booking funnel integrated directly into the resort Website. Guests will no longer have to complete the booking on a 3rd party server.
What are the benefits?
Seamless Integration
Seamless integration allows for a consistent booking experience inside or outside the funnel - keeping the web experience consistent throughout the user journey.
Accessible Cart
Website users’ booking choices are stored in ‘a cart’ that’s accessible no matter how they navigate the site, the cart also saves users choices if they leave and return.
Flexible Check Out
The booking funnel will allow for multiple and varied products to be added up to check out.
Origin’s approach will allow for either a branded templated solution or a fully customizable interface.
How does it work?
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What's next?
A few resorts have signed up to integrate the module on their website and the sunpeaksresort.com site will be live in a few months. We’re working on a number of additional features and functionality including lift ticket purchasing, rate calendars and map views, and welcome any thoughts.
If you have ideas or are interested in finding out more, book a demo by emailing; mj@originoutside.com
