Video marketing during COVID: A cross-Canada skiing love story
Deep in Covid's first ski season Origin was engaged to produce a dynamic and engaging piece of branded storytelling content to drive awareness and consideration for a Canadian ski vacation.
We set out on a Covid-protocol influenced, cross-Canada ski road trip with Canadian pro ski darlings Kelsey Serwa and Stan Rey (note: we're pretty sure they'll hate us for calling them that) to explore this country’s most iconic ski destinations and find out why “our winter is deeper”. We hit resorts in British Columbia, Alberta and Quebec and caught all the good times and good vibes that only a trip like that can produce. The result is a trailer to the movie playing every skier's mind, and what our director Andrea Wing called "a fun-filled, fast-paced, mixed media romp through Canada's iconic ski resorts."