Insights: Marketing Insights

Blackcrows Skiier
Design

Talking Shop with Yorgo Tloupas, the Creative Behind Black Crows Skis & More

For the past 20 years, Yorgo Tloupas has been the head of Yorgo & Co, a multi-disciplinary design studio in Paris, France. Yorgo’s experience spans being the creative visionary for the black crows skis brand, art direction for premium fashion brands such as Cartier and Cognac, and being at the helm of Vanity Fair France. We caught up with Yorgo to pick his brain on design trends, logos & identity development, and the marketing and branding scene of France.

Insight : Talking Shop with Yorgo Tloupas, the Creative Behind Black Crows Skis & More

Destination marketers: find your essence, define your purpose
Outdoor Business

Destination marketers: find your essence, define your purpose

A Purpose-driven brand is one where the organization has consciously placed its ‘Why’ front and center– in how it communicates, but more importantly, in how it actually behaves in its business conduct. It drives what it will and will not do. It defines what services it provides, what products it sells, what people it hires, promotes and rewards – in other words, how it does business.

Insight : Destination marketers: find your essence, define your purpose

What’s Your Story? Header
Content Marketing

What’s your story? Storytelling as an influence tool

We don’t do “advertising”. Rather, we help brands tell their best stories, in ways that create measurable impact. Throughout the years that we’ve been doing this, we’ve unearthed a number of tools and methodologies that we think work quite well. So with that in mind, we popped the hood open and let you in to take a peek at how to use storytelling as an influence tool.

Insight : What’s your story? Storytelling as an influence tool

social
Social Media

Which brands are winning at social in 2018?

The social media landscape is an ever-changing beast to tame. Nowadays, it often feels like there’s a new feature being released on Facebook or Instagram every week. Understandably, it’s a lot to keep up with. But with most consumers following and engaging with their favourite brands primarily through social media, it’s become a fundamental pillar of a successful digital marketing strategy in 2018. With that in mind, we took a deep dive into which brands are winning social media in 2018 and why.

Insight : Which brands are winning at social in 2018?

POW Canada Launch
Outdoor Business

Protect Our Winters launches in Canada

POW Canada is a rapidly growing community of outdoor enthusiasts, professional athletes, social innovators, and industry brands dedicated to connecting this collective passion for the outdoors with positive climate action across Canada. Though it is a new organization, it draws on the experience and strength of its parent organization POW USA, but with a distinctly Canadian approach. We asked founding members Mike Douglas and Marie-France Roy for their insights.

Insight : Protect Our Winters launches in Canada