person building bike by hand
person building bike vertical crop
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National, bilingual: Devinci's made in Canada campaign

Recognized around the globe for its high-quality bikes, we were tasked to tell Devinci’s uniquely Canadian manufacturing story to build a deeper understanding of the brand. The result was an emotive campaign rooted in the brand’s proudly transparent process.

Case study
Devinci french print ad
person building bike by hand


We brought a human touch to the manufacturing process with black and white photography showing real people, proudly making Devinci bikes in their Canadian factory. Refreshingly transparent campaign language inspired pride in both English and French markets.

devinci social carousel ad
Devinci instagram story

Modular design

To differentiate from the industry standard of full-bleed imagery, we brought a distinctive and modular art direction to advertising in print, social and display. The approach allowed us to cover a lot of ground in each execution with both product-specific information and our proudly Canadian campaign message.

modular design example
display ads

It was a great pleasure working with the Origin team. They quickly understood what we were trying to accomplish and put together a proposal that was creative, strategic and of high value. The campaign is now up and running and we are receiving great feedback. We look forward to working with Origin again soon.

Matthew Mumley
Head of Sales and Marketing, Devinci