Reviving an iconic brand's fishing legacy
When L.L. Bean sought to broaden and deepen awareness of its fishing segment, the iconic outdoor manufacturer and retailer turned to Origin. Our strategic and creative teams worked hand-in-hand to execute a multi-faceted campaign emphasizing the accessibility, shared joy, and simple fun that’s on the line for anglers of any age and background.
Catching Fish, Changing Lives Brand Video
Leveraging our award-winning story-telling capabilities and film production team, we created an emotionally resonant YouTube hero video that brought our strategy to life through compelling characters and inspiring footage.
A Landing Page That Engages and Educates
We created a visually-striking and engaging landing page, accompanied by informative blog content that provides essential information to new anglers. The goal? Establish L.L. Bean as the brand that helps lower barriers to fishing for all.
I appreciate the thoughtful, strategic methodology that Origin has brought to this important project. Insightful, responsive, creative and fun--we look forward to our continued partnership as they bring their style of verve in promoting our traditional outdoor sporting heritage.