Friends high-fiving, fishing on the river
Friends high-fiving while fishing
Back to all projects
Client
L.L.Bean
Category
Campaign

Reviving an iconic brand's fishing legacy

When L.L. Bean sought to broaden and deepen awareness of its fishing segment, the iconic outdoor manufacturer and retailer turned to Origin. Our strategic and creative teams worked hand-in-hand to execute a multi-faceted campaign emphasizing the accessibility, shared joy, and simple fun that’s on the line for anglers of any age and background. 

Case Study
welcome to the catch photo

Catching Fish, Changing Lives Brand Video

Leveraging our award-winning story-telling capabilities and film production team, we created an emotionally resonant YouTube hero video that brought our strategy to life through compelling characters and inspiring footage. 

people fishing
side by side fishing photos

A Landing Page That Engages and Educates

We created a visually-striking and engaging landing page, accompanied by informative blog content that provides essential information to new anglers. The goal? Establish L.L. Bean as the brand that helps lower barriers to fishing for all.

iphone mockups of llb website
close up of fish

I appreciate the thoughtful, strategic methodology that Origin has brought to this important project. Insightful, responsive, creative and fun--we look forward to our continued partnership as they bring their style of verve in promoting our traditional outdoor sporting heritage.

Chris McDonough
Chief Sales and Brand Officer