Bringing visitors to Vermont with a dreamy campaign
Within the context of a broader brand-development strategy and campaign, the state of Vermont asked us to position them as a place where visitors can discover uniquely meaningful experiences that help them slow down, take notice of what’s most important, and, ultimately, live more rewarding lives.
Brand impressions that cut through the clutter
To help ensure impactful brand impressions, we developed a series of high-funnel executions that leverage striking imagery and evocative copy, bringing our strategy to life in a manner intended to cut through the hustle and bustle of everyday life.
A landing page that informs and enchants
An elegantly simple, aesthetically inviting, and user-friendly landing page delivers tactical information to potential visitors, while still deepening the overall concept and continuing to support our overarching strategy.