Destination marketers: find your essence, define your purpose
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Destination marketers: Find your essence, define your purpose

Andrew Bethune
Apr, 2019
10 mins

Destination marketers with similar product attributes can face unique challenges getting their brand to stand out from the competition. Our team gave a presentation at the Mountain Travel Symposium on the importance of finding your destination brand’s essence and defining its purpose as a way to address these challenges.

In the presentation, we demonstrate how a brand with a well-defined essence and purpose can connect with customers over shared values and differentiate themselves from their competitors.




Included in our presentation deck we'll cover:

  • Understanding brand essence and brand purpose
  •  Brand purpose for destination brands
  • Case studies on aligning purpose and values
  • Workshop tools to define your brand essence, purpose, and archetype


View the full presentation here

Connect with MMGY Origin

Specializing in creative destination marketing strategies, MMGY Origin helps outdoor industry and tourism clients across North America.

Contact us to learn more about how we can help you with your destination marketing efforts.

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