Origin at Mountain Travel Symposium 2017
Origin principals Danielle Kristmanson and MJ Legault spoke at this year's Mountain Travel Symposium conference in Banff on March 29th. The presentation focused on the changing habits of your consumers and expand on recent research from Google's micro-moments.
These moments are the new battlegrounds for resort and destination marketers. These “I want-to-know,” “I want-to-go,” “I want-to-do” and “I want-to-buy” moments offer incredible opportunities to shape the decision-making process. This session explored how you should be evolving your content marketing to keep pace with this change.
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