Mike Wiegele Helicopter Skiing (MWHS) is the longest standing family run helicopter skiing operation in the world. Renowned for it’s namesake and founder Mike Wiegele, MWHS has established itself as a leader and innovator in the heli-skiing industry. They came to Origin to help capture more than just the facts and figures. They wanted a website that shared the history and innovation at the heart of their operation, while showcasing the people who set the Wiegele experience apart.
Reinforce the brand and share the pioneering history of MWHS through storytelling
Simplify the complex heli-ski package structures
Integrate social media galleries of tours to create a valuable resource for past and future guests
Heli-ski operations are sophisticated and highly detailed. When MWHS approached us, guests had to navigate a complex product matrix in order to book their trip. To simplify the process, we introduced an online booking concierge that guides guests through a series of questions, leading them to the right package with ease.
In re-writing the site, we also created a distinct and recognizable brand voice that captured the Wiegele Way. We worked alongside the client’s in-house translator to write copy that could be translated into High German, a strong market for them. This collaboration helped us develop a welcoming and professional voice for the brand in both languages.
Trust is essential to a heli-skiing operation. The website we created for MWHS instills the confidence guests have come to expect from Mike Wiegele himself.