Call me Crazy - Mike W
Back to all projects
Client
Mike Wiegele
Category
Video + Content

A legendary story waiting to be told

Mike Wiegele’s journey to becoming one of heli-skiing’s most charismatic pioneers is the stuff of legend – the perfect storyline about a crazy dream come true. Our work to bring the story to life in a documentary film, though, had to go beyond cinematic production: We needed a distribution strategy to help ensure ski lovers everywhere would watch “Call Me Crazy” and see the man behind the name.

Case Study
Call me Crazy
Call me Crazy Whistler Film Festival
Call me Crazy
Call me crazy
Call me crazy
Call me Crazy
IF3 Call me Crazy Laurel

Our film team spent months in production with the Wiegele team, filming on location in Blue River and capturing candid interviews.

Call Me Crazy Historical photos
Bonnie Weigele
Historical Heli-skiing
Call Me Crazy Heli-Ski

Design with soul

Posters and promotional material featured a custom typography treatment and art direction that captured the personality and charisma of our main character.

Call me Crazy Poster
Action Shot_Wiegele's
Mike Wiegele

We knew that Origin would capture the uniqueness and character of Mike’s story. Throughout the production process, our team felt that Origin connected with Mike and his passion for skiing. Their work beyond the film production has been able to bring his story to old and  new audiences from around the world.

Deanna Kristensen
Marketing Coordinator for Mike Wiegele Helicopter Skiing