If you build it, they will surf: Bringing inland waves to the world
The surf park industry is still in its infancy, but with new technology and innovations in wave generation, man-made waves are starting to establish themselves as a legitimate form of surfing. We worked with the industry-leading waterpark designer WhiteWater West to launch their new surf wave technology under a new brand, Endless Surf. Together, we set out to define the future of the industry with a brand that believes anyone with a passion for surfing deserves to catch waves and connect with real surf culture and lifestyle.
Creating a new logo and identity for a new brand is always an exciting challenge. We dug in with the client, did our research on their competitors and finally landed on a logo and wordmark that captured the essencxe of Endless Surf as a reliable, innovative partner in inland surfing.
The website brings our key differentiators to life with branded language and slick design rooted in the surf experience. With no pool in the ground and limited photography assets to work with, our design approach used carefully curated stock photography, renderings and video elements to add life to the experience.